OOFOS celebrates $1 million fundraising milestone

February 18, 2021
OOFOS Staff

Recovery footwear company OOFOS has taken major steps in the fight against cancer with their strong commitment to supporting breast cancer research at Dana-Farber. In December 2020, OOFOS crossed the one-million-dollar milestone as the company continues to blaze ahead in its dedicated partnership.

OOFOS, the official recovery shoe of Dana-Farber and the Jimmy Fund, donates 2% of every online purchase to Dana-Farber as part of their fundraising initiative, Project Pink. Additionally, 100% of sales from specific Project Pink shoes are contributed. Project Pink fundraising efforts support breast cancer research at Dana-Farber.

For the team at the Braintree, Mass. based retailer, the cause is personal. In 2014, OOFOS Brand Leader & Marketing Director, Duncan Finigan was diagnosed with stage IV breast cancer. A lifelong athlete and seemingly healthy, the wife and mother of four was stunned by her diagnosis. Duncan began treatment at Dana-Farber, and sadly passed away after a four-year battle. Her work family at OOFOS carries on Duncan’s legacy via their continued commitment to supporting Dana-Farber.

Duncan Finigan

“I remember when we wrote our first check to Dana-Farber three years ago, saying, ‘We will get to one million in donations.’ So I am incredibly thrilled that we’re here today,” said OOFOS CEO and co-founder Lou Panaccione. “And I think we’re just getting started!”