5 Facebook Fundraising Tips for the Boston Marathon Jimmy Fund Walk


Yes, people use Facebook to share photos of their lunch, and too many pics of their kids (guilty!), but Facebook can also be used for good. At your fingertips is a fundraising tool you can use to teach your friends and family about your Boston Marathon Jimmy Fund Walk presented by Hyundai. So, what can you do to successfully solicit your friends’ support on Facebook? These 5 Facebook fundraising tips will help you get your message out there, and motivate you friends and family to take action.

  1. Make each post unique
    Don’t post the same generic “give” message to your Facebook friends. Chances are, they’ll tune you out. Instead, spice up your “ask” with a few of these suggestions:
    -Share your reasons for participating in the Boston Marathon Jimmy Fund Walk and why you support cancer research at Dana-Farber and the Jimmy Fund.
    -Report on your fundraising progress
    -Use a post to thank your supporters
  2. Keep posts short, sweet, and to the point
    Novels are great…just not on Facebook. It is easy for readers to get lost in a post that is longer than 3 sentences. Try to keep your post to 2 or 3 sentences, so people can clearly identify your message.
  3. Provide a link to your fundraising page
    Give your friends the opportunity to give to your Boston Marathon Jimmy Fund Walk fundraising page. Explain what you need with a simple call-to-action, and a link where they can help you. Here are some examples:
    -Let’s fight cancer together: (Link to your fundraising page)
    -Help me reach my goal! Give today: (Link to your fundraising page)
  4. Include an image or a video
    Images/videos capture peoples’ attention. Engage your friends with photos and videos. Once you’ve captured their attention they’ll be more likely to read your post and give! Make sure to tag your photos and videos using #JimmyFundWalk so that our community can see them too!
  5. Download the Jimmy Fund Walk Fundraising app
    The easiest way to let all your friends know you need their support for the Boston Marathon Jimmy Fund Walk is to download the Walk’s Facebook Fundraising app. When you’ve reached a fundraising milestone, become a Pacesetter, or hit other milestones, the app will automatically post for you helping to spread the word.

Do you have any other helpful Facebook fundraising tips? What has worked best for you? Let us know with a comment below!

Lindsay Rowntree
Assistant Director, Social Media