Recovery footwear company OOFOS has taken major steps in the fight against cancer with their strong commitment to supporting breast cancer research at Dana-Farber. In December 2020, OOFOS crossed the one-million-dollar milestone as the company continues to blaze ahead in its dedicated partnership.
OOFOS, the official recovery shoe of Dana-Farber and the Jimmy Fund, donates 2% of every online purchase to Dana-Farber as part of their fundraising initiative, Project Pink. Additionally, 100% of sales from specific Project Pink shoes are contributed. Project Pink fundraising efforts support breast cancer research at Dana-Farber.
For the team at the Braintree, Mass. based retailer, the cause is personal. In 2014, OOFOS Brand Leader & Marketing Director, Duncan Finigan was diagnosed with stage IV breast cancer. A lifelong athlete and seemingly healthy, the wife and mother of four was stunned by her diagnosis. Duncan began treatment at Dana-Farber, and sadly passed away after a four-year battle. Her work family at OOFOS carries on Duncan’s legacy via their continued commitment to supporting Dana-Farber.
“I remember when we wrote our first check to Dana-Farber three years ago, saying, ‘We will get to one million in donations.’ So I am incredibly thrilled that we’re here today,” said OOFOS CEO and co-founder Lou Panaccione. “And I think we’re just getting started!”