Scituate artist Becky O’Toole and Untold Brewing are joining forces for the brewery’s second release of With Purpose, an IPA which, this year, will benefit the research and care at Dana-Farber Cancer Institute. Becky, a two-time cancer survivor, paints the can’s oceanscape label, while Untold Brewing brews up their latest IPA, with a portion of proceeds supporting Dana-Farber. In addition, a curated collection of original art will be for sale, with 100% of proceeds being donated as well.
Becky’s partnership with Untold Brewing began when Becky and Matt Elder, Untold Brewing’s founder, met at a fundraising event in Scituate, Mass., where they are both based. Matt was immediately taken with Becky’s artwork, and thought it would look beautiful as a label for one of Untold’s beers. A few months later, the two bumped into each other at the local post office and Matt floated the idea of collaborating on a beer with a benevolent purpose. The plan quickly took shape, and the two released With Purpose in November 2019, supporting a wide array of local nonprofits.
“Becky has such an incredible life story and I am a personal fan of her artwork. It has truly been an honor to work with her on this project,” Matt says. “She always speaks very highly of Dana-Farber and the impact the organization and people there had on her life, so as we discussed organizations we wanted to support this year, Dana-Farber was an obvious choice.”
Now in remission, Becky says that her cancer diagnosis has ultimately led to an art career she never expected, and she encourages others going through similar struggles to lean into what they love to find their strength.
“I believe that having a purpose while you are in treatment is an amazing way to survive it,” said Becky. “It wasn’t somewhere I wanted to be, but the silver linings started appearing and it made it so much easier to trudge forward and come out on the opposite side with hope and strength.”
Untold Brewing and Becky’s With Purpose 2021 release will be available at Untold Brewing in Scituate, Mass. beginning April 8. Along with the IPA, visitors can also purchase commemorative glassware, an assortment of Becky’s original paintings, and everyone can virtually bid on four large centerpiece paintings, all in support of Dana-Farber.